LO3: Be able to pitch ideas on a proposed media product and respond to questions
Show an Understanding of Feedback
Client feedback raised one primary, underdeveloped point; that being the price for the magazine in relation to the student target audience. Therefore, to match competitors, the asking price for the magazine would be reduced from £8 to £5.99 to match other magazine prices like Mojo which are £6.99 per issue; the lower price encouraging younger audiences with less disposable income to invest in the magazine. The circulation for the magazine is also to be a consistent estimation of 2500 (for circulation) and 5000 for readership. In response to the student economy, the latter end of the 16-25 age spectrum and the secondary target audience of parents reminiscent of the late 1900's music representation are to be vicariously targeted through both the magazine's intrinsic, nostalgic style and older music/model representations. These also act as ideal selves for the student audience therefore, appealing to each target demographic to create a mass audience; with the ability to also feature female representations to further audience reach as the magazine grows and gains new features. The graphics which were cited as a strong point for representing the music/rock genre also further this as a strength that can be used to create graphics that appeal to a female or older secondary target audience.
Further Inclusions Following Client Feedback
To further engage the teenage/student primary audience, through using social media, viral, above the line marketing on social media channels like Instagram, which are already used by the target audience, the magazine can encourage folksonomy through encouraging audiences to send clips of their band/music in a chance to be the next feature. This therefore, creates electronic agora within an online community that allows the magazine to stay on top of the minds of the target audience through viral marketing which serve as continuous reminders and updates.
For production, through using sites like Kickstarter to gain funding, audiences interested in the product, by proxy of investment, will gain access to early cuts of the magazine pages, allowing them to give feedback for how they think the magazine could be improved and reach its target demographic. This could also include pre-production documents such as visualization diagrams or user generated content for graphics, features, articles or photography therefore, furthering production materials. This would also assist with the 'volatile student economy' through providing an additional source of income and vicarious advertisement through audience engagement (USG) with the product on a production level. QR codes linked on flyers/posters in local clubs for the magazine also allow the target demographic to see, become interested and fund the magazine before release.
Production and advertisement through Kickstarter and social media pages would begin 6 months in advance to the release of the first issue; this is so the magazine can gain an audience, set metric goals and gain stable funding before additional sales come from the magazine's release 'as a back-up plan'. This also allows the magazine to release survey's and gain audience feedback to understand who/what demographics are interacting with the pre-production/production materials. A summer release would also be beneficial as the target demographic are likely to have the time off from college/university, to read and visit the local clubs where the magazine (and its socials) are being advertised.
Production and advertisement through Kickstarter and social media pages would begin 6 months in advance to the release of the first issue; this is so the magazine can gain an audience, set metric goals and gain stable funding before additional sales come from the magazine's release 'as a back-up plan'. This also allows the magazine to release survey's and gain audience feedback to understand who/what demographics are interacting with the pre-production/production materials. A summer release would also be beneficial as the target demographic are likely to have the time off from college/university, to read and visit the local clubs where the magazine (and its socials) are being advertised.
